Dongfeng Motor Corporation (its predecessor, the Second Automotive Works) was established in 1969 and it is one of the largest mainstay SEOs in the PRC. Its headquarter is now located in Wuhan¡ªthe capital city of Hubei Province in Central China, known as ¡°the thoroughfare to nine provinces¡±, with its major production facilities distributed in Shiyan, Xiangyang, Wuhan and Guangzhou. DFM has a wide coverage of business scope, engaged in the manufacture, sales and R&D of whole serial commercial vehicles, passenger vehicles, auto parts and components, vehicle manufacturing equipments and auto related business.
Shouldering the heavy responsibility of the People¡¯s Republic of China, Dongfeng Motor Corporation has achieved great development through the years and gradually develops into a large state-owned enterprise and a pillar of the national economy, specialized in auto research and development, manufacturing and sales.
In 2004, Dongfeng Motor Group Co., Ltd (DFG) was established by incorporating DFM¡¯s major business operations , including Dongfeng Motor Co., Ltd, Dongfeng Peugeot Citroen Automobiles Co., Ltd, Dongfeng Honda Automobile Co., Ltd, Dongfeng Electric Vehicle Co., Ltd and Dongfeng Cross-country Vehicle Co., Ltd. DFG was successfully listed in The Stock Exchange of Hong Kong Limited in December, 2005. By the end of 2012, DFM¡¯s total assets amounted to RMB 228.4 billion yuan and has a staff number of 150,000. Dongfeng Motor Corporation (DFM) sold over 3,535,000 vehicles in 2013, achieving a sales revenue of RMB453.36 billion yuan. In 2014, Dongfeng Motor Corporation ranked No.113 among Fortune Global Top 500.ranked No.17 among top 500 Chinese enterprises, and ranked No.4 among top 500 Chinese manufacturers. Dongfeng Motor Corporation has a strong industrial influence and brand appeal in the automotive industry. Dongfeng brand is the first well-known trademarks in Chinese automotive industry, and among Chinese top 10 well-known trademarks with strong developing potential, also among the top 500 world-renowned brand.
On December 10th
, 2011, DFM officially released its ¡°Qian¡± D300 business plan for Dongfeng own brand vehicle business. The core objective of Qian plan is to sell 3 million units of own-brand vehicles in 2016, including 1 million units Dongfeng brand commercial vehicles, 1 million units Dongfeng brand passenger vehicles and 1 million units Dongfeng vehicles carrying other local brands. Meanwhile, DFM aims to further develop its CV business to be No.1 in China and maintain among top 3 in the world. DFM also unswervingly strives to develop its own brand PV business into the top league among all local brands. In 2013, Dongfeng own brand vehicles achieved an aggregate sales of 1,271,000 units, ranking among top two, representing a yoy growth of 13.4%, higher than industry average by 3.2 percentage. Among Dongfeng own brand CV,HDT and MDT ranked industry NO.1 for ten consecutive years. Dongfeng own brand PV sales reached 655,600 units, representing a yoy growth of 27.3%, higher than industry average by
DFM has long been taking the operation philosophy of ¡®Care for every person, care for every vehicle¡¯. We are committed to a self-directed development, a green development and also a harmonious development, aiming to become a responsible auto company which is trusted by the society. Looking into the future, DFM has well positioned itself to be an international automaker which is not only one of the strongest auto players in the domestic market, but also one of the top players in the global market, with an aim to seek a leading profitability, and create long term value for shareholders, staff and the society. Our vision is to build ¡°a centenary Dongfeng with sustainable development, an internationalized Dongfeng with global competitiveness, and an innovative Dongfeng capable of independent development¡±. Focused on being stronger and better, and also taking innovation, independent development as well as reform, opening up and enhancing cooperation as our top priority, we are dedicated to building DFM into an open, innovative, environmental, coordinately, globally competitive auto giant which is capable of sustainable development.